Today’s customers expect personalized service that makes them feel unique. See what that means across the consumer experience in our Customer Expectations Report.
Why people want you to know them by name, location, and purchase history
Which channels Gen Z and millennials use most, broken out by generation
Ways personal service positively influences customers’ spending habits
From consumer expectations to current experiences, discover new data and trends to help you make customers feel more connected to your brand.
|79%||say a personalized experience is more important than personalized marketing.|
|86%||expect you to know them as they switch from channel to channel.|
|77%||will recommend a brand that offers personal service to friends and family.|
|32%||expect a 1–2 minute SMS response time.|